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Para Interiors
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THE PSYCHOLOGY OF COLOR
The power of color is something that most
people are unaware of - in fact, few are unaffected by
it. It is quite important that we live with the colors
that best suit our personalities so that we can enjoy
a more contented and healthier life. Colors affect people
in many ways, depending upon one's age, gender, ethnic
background or local climate. Certain colors or groups
of colors will tend to evoke a similar reaction from most
people - the overall difference being in the shade or
tones used. Warm colors include Reds, Oranges and Yellows
and create a mood of excitement & warmth, stimulating
activity and creativity. Cool colors have passive, calming
qualities that aid concentration and can create a mood
of peacefulness and tranquility. Cool shades include Violets
and Blues. Green can be either warm or cool. When it's
influenced by yellow, it becomes warm and when it's influenced
by blue, it becomes cool. When choosing colors, it is
also important to consider the effect of the lightness
and darkness, or value of color. Lighter colors tend to
be more active, and deeper colors tend to be passive.
So by simply using color, you can enliven the mood or
quiet it, add warmth or coolness in a room; brighten or
dim it. To ensure color harmony, choose your colors under
the lighting conditions where they will be applied. For
more information about color relationships, please refer
to PARA's Color Planning Guide. |
COVERAGE & HIDING POWER |
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The combination of Coverage and Hiding
Power is essential to a quality paint. Coverage
refers to how far a paint will spread. Hiding determines
it's ability to paint over another color. A good
quality paint spreads easily and hides the existing
color while still wet. This ensures you use the
minimum amount of paint to achieve good hide when
dry. Together, Coverage and Hiding Power mean a
more efficient, less time consuming and less costly
paint job. |
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ADHESION &
SCRUBBABLITY
Adhesion and Scrubbability are important features
to look for when choosing paint, especially if you're
painting wall s that suffer more than the occasional
bump or that require frequent cleaning. Proper adhesion
means your paint is less likely to chip, crack or
peel under these conditions. Scrubbability ensures
that it doesn't lose its gloss or color every time
it's washed. Quality paints combine both these features
to minimize the need for repainting too often. |
APPLICABILITY
& SPLATTER
The way a paint goes on tells a lot about its quality.
A good paint applies easily, without excessive dripping,
running, bubbling or splatter. Along with providing
a smoother coat, a paint that applies easily makes
the job less trying an probably means you'll need
to repaint less often. As well, a quality paint
that reduces splatter means more paint on the walls
and ceiling, less on the painter, furniture, carpets
and floors. |
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